The Internet Would Create a Frictionless Retail Marketplace
What He Predicted
In 'The Road Ahead' (1995), Gates predicted the internet would create what he called a 'frictionless' economy, eliminating middlemen and allowing buyers to find sellers directly. He saw e-commerce transforming how consumers and businesses transact, ending the stranglehold of physical retail.
What Actually Happened
Amazon grew from a small bookseller to the world's largest retailer. E-commerce now represents over $5 trillion annually. Traditional retail has been structurally disrupted — Sears, Toys R Us, and hundreds of major chains collapsed. The frictionless marketplace Gates described now dominates global commerce.
Source: https://en.wikipedia.org/wiki/The_Road_Ahead_(Gates_book)
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