January 2026
Phoebe Gates's AI shopping startup Phia takes off — built with 'no ties to my last name'
Phoebe Gates, the youngest child of Bill Gates and Melinda French Gates, has drawn attention for Phia, the AI-powered shopping app she co-founded with Sophia Kianni. Launched in April 2025, Phia scans the web and secondhand marketplaces to find deals on fashion; by early 2026 it had surpassed a million users, grown revenue elevenfold, and raised more than $40 million — including a $35 million round — at a valuation around $185 million, backed by Kleiner Perkins, Kris Jenner, and Hailey Bieber. Notably, Phoebe took no money from her parents, saying she wanted to 'build something generational that has no ties to me, my privilege, or my last name.'
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