During the United States v. Microsoft antitrust trial in 1998, Intel executive Steven McGeady testified that a senior Microsoft executive, Paul Maritz, had described the company's approach to rivals as 'embrace, extend, and extinguish' — adopt an open industry standard, add proprietary extensions that work best only with Microsoft products, and thereby marginalize competitors. Internal emails entered as evidence showed the tactic aimed at technologies such as Sun's cross-platform Java and Netscape's web software. The phrase, attributed to the company under Bill Gates's leadership, became enduring shorthand for using compatibility as a competitive weapon and is still invoked in debates over platform power.